Hitting Target Homework

I just finished reading Katydid Designs newsletter article called "Are You Hitting Your Target" http://www.katydid-designs.com/Newsletter.html and it really motivated me. I have been toying with the idea to change the direction of my business.
Basically I am making greeting cards and note cards for all occasions. Incorporating handmade papers and small watercolor drawings with printed quotes. While I want to continue with these cards I have been wanting to expand my business into invitations and party items. Possible starting a separate website for these.
For a starting point I feel like I need to narrow my field even more. I have decided I want to start with Bar and Bat Mitzvah invitations. I have experience with Bar and Bat Mitzvah planning and creating unique individual invitations and party paper supplies such as programs, table assignments, room bags etc.
Laura gave a homework assignment in her newsletter
Tell who your target is and list 3 places to advertise other then online.
After I decided on my new direction this assignment was easy.

My target is Jewish Parents of 11-13 year old children.
Places to advertise
Jewish newspapers in major cities
Synagogue Newsletters
National Jewish magazines such as Bnai Brith or Hadassah
JCC Bullitens or newsletters.

I am really excited with my new direction and can't wait to get started.

Etsy Twitter Team Shop of the Week: Rose Bush Designs

Beth Wietrzykowski is the guiding light ( and hand! ) behind RoseBush Designs' beautiful cards, gift bags, journals and accessories. Beth's designs ship internationally as well as in the US, and offer the beauty and individuality of a hand-crafted card for any occasion, something many of us wish for when confronted by racks of mass-produced cards.

"All of what I make is something I would give to someone myself. I cut, stamp, color and put all these together by hand. I do not have any kind of printing machine or mass produce cards (wouldn't it be nice though!). All of my products are available in multiples and I'm happy to do custom orders or change colors if desired.

"A stay-at-home mom to two boys, Beth finds creating an outlet for her inner girl."Most of the time, we are playing outside getting sweaty and dirty so being able to play with ribbons and glitter is a nice treat for me.

My inspirations come from anywhere! I get ideas from nature, magazines, friends, anywhere really. I'm still learning every day about new techniques, ways to make my product better, ways to photograph and edit my pictures as well as new crafting products. It's a never ending lesson for me and I think that is what keeps me going and excited about my craft.

"Beth also has great tips for using Twitter as a means of promoting your work:"I try to engage. I see it as a big room full of people who want to chat. When I see something that is funny, sad, inspirational, odd or whatever, I comment on it. I try to be fun and lighthearted. I don't see twitter as a forum to air my, or anyone else's, dirty laundry. I promote items that I buy, items I want, my fellow twits on the team and my own items. "

Etsy Twitter Teams Shop of the Week

I love bright cheerful colors. Always have and always will. So when I opened up Megan Zalkan’s shop, Bellflower Textiles, my eyes popped open and I felt happy! So much color and cuteness everywhere!!
Megan makes bright and cheerful fabric products for you, your home, and your children. She combines quilting techniques and a love of vibrant color to create modern and quirky children’s tees, crayon and pencil rolls, reusable coffee sleeves, tooth fairy pillows, and hair accessories. She works out of her home in Seattle, Washington, where she also tends to her two year-old daughter. Selling on Etsy since August 2008 has garnered her close to 300 sales.

Etsy Twitter Team Shop of the Week

This week’s shop has extermely lovely handmade items. Claire Elizabeth Annals (her maiden name was Rhodes), of RhodesAnnalsDesigns.etsy.com, sells bags, hats, crochet purses, knitted scarves and cowls. She also sells some of her sister’s jewelry and vintage patterns.

Treasury Heaven

I am in two treasuries again. Thank you

Love is in the Air

I was in a treasury today. I love all of the hearts.

Win a free greeting card by visiting the ETSY Greetings Blog and voting for your favorite LOVE(Valentine) card

- follow this link:

http://etsygreetings.blogspot.com/2009/01/january-team-challenge-please-vote.html-

Please be sure to vote and then leave a comment to be entered to receive the winning entry.

The Champagne +Chocolate =Love is my entry

Go Vote!!!

Treasuries Galore

It is either Feast or Famine.

I got an Etsy Treasury and I was in 2 Treasury West

Check them out below:

Etsy Greetings Team Thank You Note Promotion

Now is the perfect time to say thank you for all of those wonderful holiday gifts and meals you shared! Sending a handmade card is a beautiful way to show your gratitude.

Select members of the Etsy Greetings Team are offering free shipping on Thank you Notes from January 5th -15th

Check out this website to see participating stores

http://etsygreetingsthankyou.weebly.com/

I am offering free shipping on all of my Thank You Sets Below are a few examples from my shop.